Cut through the thousands of listings on the ‘big’ job sites, and interact with people offering opportunities in your exact niche. You’ll also find postings and information for the accounts receivables and medical billings categories, all part of the larger debt collections industry. For qualified debt and collections job seekers, browse employer listings and easily find the best opportunities for you. For employers, narrow down your hiring choices quickly and efficiently by searching a database of well qualified and professional candidates looking for exactly what you are offering.

For both debt and collections industry employers and job seekers, the news and industry updates at ProCollectionJobs.com can prove indispensable in keeping you informed, and the up-to-date listings ensure you will make the best possible connections. Protect your bottom line and fill positions efficiently! All this is available at only a third of the cost of the large employment sites. Visit www.ProCollectionJobs.com for more information today!

Tanzania Women’s Bank is a perfect example. Although they do accept accounts from men, the bank has tailored their services to attract what they see as an underserved market, Tanzanian women.

“The difference between us and other banks is that we are specifically designed to cater for women’s banking needs stemming from the fact that in the past most women were ignored in other conventional finance institutions.”

The bank’s MD, Margareth Mattaba Chacha, was further quoted by the BBC as saying:

“We know some women hesitate to come forward – they are too shy and think they don’t know anything.

“But here we’re going to have a big group of professionals to take women through step-by-step until we really reach our women.”

In addition to the professional support, the bank has also simplified the process of opening an account (the previous system required title deeds or other prrofs of wealth, thereby excluding many women) and reduced the minimum opening deposit.

By creating a product/service that caters to a well-defined niche – and addressing the unique issues of that niche – the bank has set its business apart.

How could you tailor an existing business idea to better address the needs of a specific customer?

Sometimes the answer isn’t inventing the coolest new idea but rather drastically improving and reimagining an existing technology or business.

Robert Scoble posted a recent interview with UK-based search technology company, PrismaStar – discussing their new offering AnswerOil. In simple terms, AnswerOil makes searching for products within an ecommerce environment MUCH easier – and has led to 30-40% increases in conversion (i.e. the percentage of website visitors who go on to buy) as a result.

It’s also pretty slick looking too.

The video above (via Building 43) does a much better job of explaining it but in short, AnswerOil allows users to define – and prioritise – multiple variables in their search criteria – criteria which extend well beyond simple categorisation.

In the example shown in the video, a user can search for the cheapest, thinnest, red or pink camera from a list of over 500 models. If then for example, price is most important to you, you can make that the priority by adjusting a simple slider.

If customers can find what they want more accurately – and faster – then they have less incentive to go elsewhere to look for it. That’s not only great for online retailers but should also be an ideal fit for comparison sites (where for example, you could define and prioritise the criteria of your credit card or airline ticket).

Perhaps most intriguingly, AnswerOil can also provide site owners with information not only about what people search for and bought, but also why they did and what features / factors were important to them.

If the improved metrics of their initial rollout continue to standup, expect to see this technology become the industry standard in ecommerce and potentially beyond. In fact, for more universal search services (i.e. Google or Bing), the ability for users to create priorities – and for site owners and advertisers to understand their actions – could be a game changer.

Site: www.prismastar.com

Sadly, when it comes to the employment situation, people often don’t know where to turn. Even starting to look for a new job can be a daunting task, and one which is not considered particularly pleasant.

However there are places were there is still significant job growth. Jobs in India are actually still plentiful. Because of the relatively low cost of labor in this India, multinational firms are taking on even more staff to compensate for the cuts in the more expensive countries. Employment opportunities such as IT jobs and telecom jobs are all benefiting. Basically, this is because India has a high population of educated, multilingual employees – who are ready and willing to work for multinational companies.

Paradoxically, the people who get Hyderabad jobs, Bangalore Jobs and Delhi jobs in these times, are actually earning a wage which is a higher than average. This is because, whilst companies choose to lay off workers and more expensive places in the world, the new India jobs that they are creating require highly educated people – and hence attract higher salaries and wages than usual.

So, where can you find India jobs? Well, many people forget that a number of employment listings can be found on the Internet. There are many websites which are able to assist in the job hunt, and thereby allow the applicant to make several applications for both IT jobs and Telecom jobs. The best thing to do is to find a website which dedicates itself to providing the best service across multiple industries.

By choosing a dedicated employment website, you’re able to view a more selective range of jobs, all of which will attract higher incomes, and all of which are currently available. If you are highly educated, this is an exceptional place to start your hunt – as it will provide you with the best chance of scoring a new job.

Of course, finding a job on the Internet is just the first step. You will then have to apply, send in a CV, and possibly even attend an interview or selection process. If this is the case, once again you should be prepared. Remember, in these tough times, you are competing against other people for the same job. Make sure that you submit a job application which is appealing, and hence increases your chances of being selected for a particular IT job or telecom job.

Finally, don’t get down on yourself. A lot of people are in the same boat. It might take time but if you follow the right steps, you will find a job you like which contributes to your success. Good luck in your job hunt!

Why do you do any marketing or advertising?It’s probably not just to put pretty pictures into the world… Or kill trees…

You want to get clients or customers, right?

Sure, a big goal is getting the attention of your ideal client and letting them know what you have to offer. But just doing that is not enough.

The real goal of marketing and advertising is to get people to take action. Whether that’s calling for an appointment, going to your Website, walking in your store, or busting out a credit card and buying something right now.

The thing is, most entrepreneurs forget all about this when they put together their marketing materials. So they spend a ton of time and money creating attractive pieces that are basically just a bunch of company info.

They talk about their company, what they do, how they do it and who their clients are. Then stick their contact info on there, send it out into the world, and wait for something to happen.

Only it never does. Or if it does, the results are nowhere near what you’d hoped for. Sound familiar????

If so then you’re probably asking . . . —– Why aren’t I getting good results? —–

Well, it could be the benefits of what you offered weren’t clear and compelling.

Or your writing style wasn’t friendly, readable and engaging.

It could also be you didn’t get it in front of the right People often enough.

But let’s say you did all those things, and still didn’t get any response. There is one more, critical thing that might be missing. And you can add it to every piece of your marketing and advertising to dramatically increase response rates.

What is the magic, response boosting item????

A “call to action”!

—– What, exactly, is a call to action? —–

Fundamentally, it’s where you tell someone exactly what to do next if they are interested in getting what you’re offering.

On TV infomercials, it’s where the announcer says “Call 1-800-buy-this within the next 30 seconds to get your super juicer and the special, bonus slicer-thingy for just $9.95″.

In a print ad, it might be “Visit www.dogtricks.com to get your F*ree report 7 Fun Tricks You Can Teach Any Dog”

Or “Call Jennie at 867-5309 and mention this offer to save 50 percent on your first massage” on a brochure.

On a Website, it could be as simple as “Visit my services page (insert link) to learn more about what I can do for your business…” Even a “Buy Now” button is a call to action.

—– Why is a call to action so darned important? —–

I always say, “If you don’t tell someone what to do next, there’s no telling what they might do.”

Life is busy and full of interruptions. Even if someone is ready and willing to buy, they might not be sure what to do next if you don’t tell them. Or they could end up going to the bathroom, answering the phone, or clicking to another Website as easily as calling you.

That’s where a clear call to action comes in!

—– How do you create a powerful call to action? —–

STEP 1: Decide exactly what you want someone to do after they read your ad, brochure, Webpage or whatever.

STEP 2: Make them an offer they can’t refuse. These days, a free consultation isn’t enough. A lot of folks think this will just be a sales pitch-filled waste of time. Ditto for just saying sign up for my f*ree e-newsletter.

STEP 3: Tell them exactly what to do to take advantage of your offer. IE: Do X to get Y

STEP 4: Make it painfully easy. Put the phone number, link, Web address or BUY NOW button right there. Don’t assume they’ll take time to find it in the small print on the back of your brochure or your contact page.

STEP 5: Whenever possible, add an incentive like limited availability (only 10 left!), deadlines, or special sale prices. People are busy. The more reasons you can give them to take action now, the more likely they are to do so. Just don’t lie.

That’s it. Give ‘em a good reason to take action . . . Tell ‘em what to do . . . And make it easy as pie to do so. You’ll be amazed at how many people take action once you do.

Source: IdeaMarketers.com